Let’s face it – social media is everywhere in Australia, and in 2025, it’s only going to get bigger. Whether you’re running a small business in Sydney or managing a growing brand across the country, staying on top of the latest trends is essential. The social landscape is evolving faster than ever, and what worked last year might not work this year.
So, what’s coming up in the world of social media marketing? Let’s dive into the top 7 trends that are set to shape how Australian businesses engage with their customers – and how you can take full advantage of them.
Trend #1: Short-Form Video Dominates
Short-form videos are taking over social media in Australia, and it’s clear why. Platforms like TikTok, Instagram Reels, and YouTube Shorts have made quick, engaging content the new norm. Aussies love bite-sized videos that capture attention fast – and businesses are catching on.
In 2025, if you’re not using short-form video, you’re missing out. Whether it’s showcasing products or sharing behind-the-scenes moments, these videos offer a great way to connect with your audience in an authentic, fun way. Australian brands are already leveraging this trend to boost engagement, and it’s something your business can do too.
Partnering with a digital marketing agency can help you create videos that stand out and grab your audience’s attention. So, get creative and start making videos your followers won’t scroll past.
Trend #2: Micro and Nano Influencers Are Taking Over
Influencer marketing is evolving, and in 2025, it’s all about micro and nano influencers. While the mega-influencers used to rule the scene, it’s the smaller, more authentic voices that are winning over Australian consumers.
Why? Because people are tired of polished, overly scripted ads. They crave real, relatable content, and that’s where micro and nano influencers shine. These influencers – with followers ranging from a few thousand to under 100k – have loyal, engaged communities that trust their recommendations. This trust leads to better engagement and more meaningful conversions.
In fact, 46% of Australians have purchased a product after seeing an influencer promote it, and 59% say they’re more likely to trust an influencer over a celebrity.
Trend #3: Social Commerce – Shopping Directly on Social Platforms
Social media isn’t just for scrolling anymore – it’s becoming a place to shop. In 2025, social commerce is expected to keep growing, with more brands adding shopping features directly to platforms like Instagram, Facebook, and TikTok.
Consumers are already shopping on social media, with 18.5% of online sales happening directly on social platforms in 2023. It’s all about browsing and buying in one seamless experience, whether it’s discovering products on Instagram or picking up something cool on TikTok.
For businesses, this means a whole new way to connect with customers and boost sales. Instead of just showing off your products, you can now sell them directly on the platforms where your audience is already spending their time.
Ready to get in on the action? Working with a digital marketing agency can help you integrate shopping features into your social media strategy and turn engagement into real sales.
Trend #4: AI and Automation for Smarter Campaigns
AI and automation are changing the game for social media marketing, and by 2025, more Australian businesses will be using these tools to simplify their campaigns and create personalized experiences that truly connect with their audience.
AI helps you dig into customer data, spot trends, and create content that speaks directly to what people want. On the other hand, automation takes care of the nitty-gritty stuff – scheduling posts, managing ads, and even responding to customer messages on the fly. It’s all about working smarter, not harder.
A recent report shows that more businesses are set to use AI-driven marketing tools in the coming year. If you’re not already embracing AI and automation, now’s the time to get on board.
Teaming up with a digital marketing company that’s across these tools can give you a real edge in 2025. It’s about using the best tech to save time, boost efficiency, and ultimately, get better results.
Trend #5: Sustainability and Purpose-Driven Marketing
In 2025, consumers want more than just products – they want brands with purpose. Sustainability and ethical practices are becoming key drivers in purchasing decisions, with 66% of consumers willing to spend more on brands that are committed to sustainability.
Brands that align their values with their marketing can build stronger, long-term connections with customers. Social media is a powerful tool for showcasing your commitment to these causes, whether it’s environmental sustainability or social justice.
Partnering with a digital marketing agency can help you craft campaigns that highlight your brand’s values, positioning you as a leader in purpose-driven marketing.
Trend #6: Interactive and Immersive Content – AR & VR Innovations
Augmented Reality (AR) and Virtual Reality (VR) are transforming how brands engage with consumers. These technologies offer immersive experiences that make interactions feel more real—whether it’s through an AR filter on Instagram or a virtual try-on for an online store.
In fact, 57% of users are more inclined to support brands that offer AR experiences.
Integrating AR and VR into your social media strategy can boost engagement and create lasting impressions. Whether it’s offering a virtual tour or letting customers try products virtually, the possibilities are endless.
Trend #7: The Growing Importance of Voice Search
Voice search is quickly becoming a big deal in digital marketing. With virtual assistants like Siri, Alexa, and Google Assistant, more people are using their voices to search for what they need, whether it’s a product, a service, or just some quick information.
As of 2023, 41% of U.S. households had at least one smart speaker. With this trend growing fast, it’s clear that voice search is something businesses can’t ignore. People are asking questions in a more natural, conversational way, so it’s important to optimise your content to match that.
If you haven’t started thinking about voice search yet, now’s the time. Using keywords and phrases that sound more like how people actually speak can help your business stay relevant and get noticed in voice search results.
To Conclude
2025 is shaping up to be a big year for social media marketing, with plenty of exciting trends to help you engage your audience in new ways. Whether you’re experimenting with short-form videos, embracing voice search, or tapping into social commerce, there’s a lot of potential to make a real impact.
Let’s Make 2025 Your Brand’s Best Year Yet!
